To get parents to consider Tennessee for family vacations, we created and deployed the first-ever wearable for tracking laughter.

Recognition: 1x Cannes Gold Lion Creative Data ///// 2x Cannes Shortlists ///// 2x Bronze Effies ///// Super REGGIE (Best of Show) ANA REGGIE Awards
///// Gold ANA REGGIE Awards ///// Gold New York Festivals AME Awards ///// Innovator of the Year at Acquia Engage 2019

Turning laughs into travel advice for parents

Kid Reviewed Online

We developed a custom experience on Tennessee’s brand site to create a planning tool for moms Click to visit site >

The Fun Meters

The data we collected was fed into our Fun Meter to provide a visual display of fun at a given location. Red represents laughter. Blue is excitement.

Our Team

CREDITS

CCO: John Godsey
ECD: Alli Pierce
GCD: Ryan Simonet
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Harry Kniznik
Design Director: Mars Denton
Art Director: Sydney Schultz
Copywriter: Randi Cantrell