Cadillac is evolving as a brand but hasn’t had a memorable tagline in decades. We set out to prove that Cadillac is iconic and always will be the Standard of the World. We created the tagline, Be Iconic and launched a global campaign to reveal it. The tagline represents Cadillac’s desire to champion big dreams and urging us all to become the most most iconic version of ourselves.

Media: Tagline, Logo Design, Visual Guidelines, Television, Brand Photography, Social, Digital, Events

Social Campaign