Buick Super Bowl
Not So Pee Wee Football
Buick wanted to introduce a couple new vehicles and have some fun. So, we injected some Super Bowl worthy humor into the existing brand campaign, That’s not a Buick? And we invited Cam Newton and Miranda Kerr to be a part of it. Not only did the spot break the USA Today Ad Meter’s Top 10, we helped Buick break the platform boundaries on SnapChat and Instagram.
Recognition:Ranked 4th Best Automotive Spot Ever - Automoblog (2024)
USA Ad Meter Top 10 - Rated 7th
“Buick was the first automotive brand to leverage ads within Instagram Stories.”
- Automotive News
The Social Chatter
CREDITS
Chief Creative Officer: Steve Chavez
GCDs: Steve Glinski, Tim Thomas
ACDs: Steve Kerry, Matt Perry
Head of Production: Brian Dooley