OPTIQ-AL ILLUSION / Cadillac CGI Stunt
To launch the Cadillac OPTIQ EV, we leaned into a culture phenomenon that was happening all over the world. We harnessed the beautiful Aurora Borealis to bring awareness to the ambient lighting inside the OPTIQ.
Creative Partners: Colin MacDonald, Andre Felix, Vinny Dearaujo, Matthew Milia
Producers: Jacob Kiehle, Stu Moutrie
Production: Eightfold, Hiatus Post
SOCIAL CONTENT: ORGANIC & PAID
Creative partners: Martin Wysor
Producers: Jacob Kiehle, Stu Moutrie
LIFESTYLE + BRAND
Creative partners: Quoc Lu, Catherine Lin, Nicole Borchenko
Photography partners: Patrick and Marlyne Curtet
Post work: Fixip
SOCIAL MINI CAMPAIGN: ARRIVALS
Creative partners: Martin Wysor, Sam Mertins
Producers: Patrick Siller, Stu Moutrie
Photography partners: Kylian & Bastien
BE ICONIC - GLOBAL BRAND SHOOT
Cadillac is a premium luxury brand that deserved a fresh approach to photography. We created a uniquely vibrant look and feel, unlike any other in the automotive category. We leaned into humanity and our three brand colors: Red, Blue, and Gold. For the campaign launch, we partnered with photography Tomek Olszlowski to help us establish that identity.
Creative Partner: Temi Lawson
Producers: Jacob Kiehle, Stu Moutrie
Post work: Curve Digital
CT5 LAUNCH
Creative partner: Quoc Lu
CGI: Tiki Studios
