We set out on a mission, to humanize We Are Professional Grade. We launched the Like A Pro campaign with a series of TV spots. The first film of the series, Dad Like A Pro aired on Fathers Day. The brand campaign demonstrated the power of those who live like pros — those who go further and use their GMC vehicles for good.
CREDITS
ECDs: Patrick McHugh, Mark Taylor
CDs: Jack Crifasi, John Carstens
ACDs: Steve Kerry, Matt Perry
Head of Production: Brian Dooley