GMC

LIKE A PRO

GLOBAL TAGLINE

We launched our GMC Like A Pro campaign with a series of TV spots that humanized the tagline, “We Are Professional Grade.” The first film of the series, Dad Like A Pro aired on Fathers Day. The campaign was a huge success and is still running strong today.

CREDITS

ECDs: Patrick McHugh, Mark Taylor
CDs: Jack Crifasi, John Carstens
ACDs: Steve Kerry, Matt Perry
Head of Production: Brian Dooley