A mere week before Super Bowl 50, GMC found itself in the unique position of being the "Official Vehicle" of both competing teams: the Denver Broncos and the Carolina Panthers. With 48 hours and no budget, but plenty of exclusive team access, we put NFL Fans in the front seat with star players from the Broncos and Panthers. Fans submitted their most burning questions on Facebook and Twitter. And the player's responded using GMC's onboard 4G Wi-Fi.
Recognition: Detroit Addys //// Silver D Show Award: The Craft
OVERTIME BONUS
Additionally, we gave the players a ride to their last team meeting before the Super Bowl. The introspective videos were posted as teasers leading up to the big game.
SOME SUPER BTS
CREDITS
CCO: Steve Chavez
ACDs: Steve Kerry, Matt Perry
Senior Producer: Adam Simmons