NIKE
NIKE BMX OLYMPICS

We created a user experience for the Olympics that trains and connects BMX riders all over the world.

We developed a smart devices that helps inspire riders to challenge each other to accelerate their abilities. We designed two socially-adapted products that sync with one another: The Nike Fly, the world’s first 360 Smart Drone and The Nike Hub, a holographic display hub that mounts to the bike itself.

INTRODUCING the

NIKE FLY & NIKE HUB

The Nike Fly is a gyro-powered Smart Drone and interactive training system for BMX riders.

THE TRX MOBILE APP

We created an entire social community for BMX riders to go from good to great. The app can track their stats and document their rides online. With the help of built-in wifi and GPS, they can stay connected locally and compete virtually in realtime against the best BMX riders from across the globe.

THE NIKE TRX PITCH

This is the video of me pitching the interface design to the Nike Design and Innovation teams in 2012.

turning blight into a

NIKE TRAINING FACILITy

Along with the training products, our goal was to transform urban blight into modern Nike TRX Olympic Training Facilities for riders in Brazil and Detroit. Putting BMX back on the streets where it belongs.