Buick wanted to introduce a couple new vehicles and have some fun. So, we injected some Super Bowl worthy humor into the existing brand campaign, That’s not a Buick? And we invited Cam Newton and Miranda Kerr to be a part of it. Not only did the spot break the USA Today Ad Meter’s Top 10, we helped Buick break the platform boundaries on SnapChat and Instagram.

Recognition: Ranked 4th Best Automotive Spot Ever - Automoblog (2024) ///// USA Ad Meter Top 10