The Fan 4G
Twitter Bowl
A mere week before Super Bowl 50, GMC found itself in the unique position of being the "Official Vehicle" of both competing teams: the Denver Broncos and the Carolina Panthers. With 48 hours and no budget, but plenty of exclusive team access, we put NFL Fans in the front seat with star players from the Broncos and Panthers. Fans submitted their most burning questions on Facebook and Twitter. And the player's responded using GMC's new onboard 4G Wi-Fi.
Recognition: Detroit Addys - Silver D Show Award