“OPTIQAL ILLUSION” CGI Stunt
To launch the Cadillac OPTIQ EV, we leaned into a culture phenomenon that was happening all over the world.
We harnessed the beautiful Aurora Borealis to bring awareness to the ambient lighting inside the OPTIQ.
Creative Partners: Colin MacDonald, Andre Felix, Vinny Dearaujo, Matthew Milia
Producers: Jacob Kiehle, Stu Moutrie Production: Eightfold, Hiatus Post
Social Content: Organic & Paid
Creative partners: Martin Wysor Producers: Jacob Kiehle, Stu Moutrie
Cadillac: Lifestyle & Brand
Creative partners: Quoc Lu, Catherine Lin, Nicole Borchenko
Photography partners: Patrick and Marlyne Curtet Post work: Fixip
Mini Social Campaign: Arrivals
Creative partners: Martin Wysor, Sam Mertins
Producers: Patrick Siller, Stu Moutrie Photography partners: Kylian & Bastien
Be Iconic Brand Shoot
We created a uniquely vibrant look and feel, unlike any other in the automotive category. We leaned into humanity and our three brand colors:
Red, Blue, and Gold. For the campaign launch, we partnered with photography Tomek Olszlowski to help us establish that identity.
Creative Partner: Temi Lawson
Producers: Jacob Kiehle, Stu Moutrie Post work: Curve Digital
CT5 Launch CGI
Creative partner: Quoc Lu CGI: Tiki Studios
