GMC
#enlistme
Building for America’s Bravest and The Tunnel to Towers Foundation build Smart Homes for catastrophically injured veterans. GMC wanted to create a campaign to help raise awareness and donations. There are 200+ severely injured veterans on a waiting list to receive Smart Homes, which would give them a piece of their freedom back. It’s our duty to “Enlist To Unlist” them. Our campaign launched on Veteran’s Day. #enlistme was able to unlist a total of 18 severely injured service men and women.
Recognition: D Show Awards, Detroit Addys: Best in Show
House Hands Social Launch
On Veterans Day, we asked the world to make the American Sign Language symbol for “house” to help raise awareness and to show their support. A single social post was a sign of enlistment and for each, GMC donated one dollar. Several celebrities joined the cause.
CREDITS
Chief Creative Officer: Steve Chavez
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Matt Perry
Producers: Erik Zaar, Clark Attebury