The Laugh Tracker
Tennessee Tourism
To get parents to consider Tennessee for family vacations, we created and deployed the first-ever wearable for tracking laughter.
(1x) Cannes Gold Lion Creative Data, (2x) Cannes Shortlists, 2x Bronze Effies, Super REGGIE (Best of Show), ANA REGGIE Awards, Gold ANA REGGIE Awards, Gold New York Festivals AME Awards, Innovator of the Year at Acquia Engage 2019
Turning laughs into travel advice for parents
Kid Reviewed Online
We developed a custom experience on Tennessee’s brand site to create a planning tool for moms Click to visit site >
The Fun Meters
The data we collected was fed into our Fun Meter to provide a visual display of fun at a given location. Red represents laughter. Blue is excitement.
Our Team
CREDITS
CCO: John Godsey
ECD: Alli Pierce
GCD: Ryan Simonet
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Harry Kniznik
Design Director: Mars Denton
Art Director: Sydney Schultz
Copywriter: Randi Cantrell