GMC Architect Express

Our Big Problem to Solve: GMC gave us a great brief for the new GMC Hummer EV: Bring the Hummer’s strategic positioning “Epic Maneuverability” to life on social. Make something memorable with less than 25% of the TVC budget. The idea and execution went haywire on social, becoming GMC’s most viewed Facebook post of all time pushing over 710,000 organic views.