GMC LIKE A PRO


“DAD” LIKE A PRO

To help launch the Like A Pro campaign, we a created 60-second spot that gave an inside look at the relationship between a father and his son, and the natural bond they form around the GMC brand. For authenticity, we casted a real-life Father and Son. The spot touched the hearts of millions.


A TRIBUTE TO DADS EVERYWHERE

In addition, we created social content on Father’s Day that encouraged people to submit their best GMC Dad photos online.

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THE MINI SIERRA CRAZE

Immediately after the spot aired, the mini-Sierra craze took over. The buzz lead us to create a :30 version that aired throughout the NFL season.

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CREDITS

Executive Creative Directors: Patrick McHugh, Mark Taylor
Associate Creative Directors: Stephen Kerry, Matt Perry, John Carstens