GMC
LIKE A PRO

We launched our GMC Like A Pro campaign with a series of TV spots that humanized the tagline, “We Are Professional Grade.” The first film of the series, Dad Like A Pro aired on Fathers Day. The campaign was a huge success and is still running strong today.

CREDITS

ECDs: Patrick McHugh, Mark Taylor
VP, Creative Director / AD: Jack Crifasi
Creative Director / Copy: John Carstens
Associate Creative Director / AD: Steve Kerry
Associate Creative Director / Copy: Matt Perry
VP, Head of Production: Brian Dooley