GMC LIKE A PRO
“DAD” LIKE A PRO
To help launch the Like A Pro campaign, we a created 60-second spot that gave an inside look at the relationship between a father and his son, and the natural bond they form around the GMC brand. For authenticity, we casted a real-life Father and Son. The spot touched the hearts of millions.
A TRIBUTE TO DADS EVERYWHERE
In addition, we created social content on Father’s Day that encouraged people to submit their best GMC Dad photos online.
THE MINI SIERRA CRAZE
Immediately after the spot aired, the mini-Sierra craze took over. The buzz lead us to create a :30 version that aired throughout the NFL season.
Executive Creative Directors: Patrick McHugh, Mark Taylor
Associate Creative Directors: Stephen Kerry, Matt Perry, John Carstens