FIAT USA


FIAT 500
AMERICAN BRAND LAUNCH

Re-branding an Italian American car brand turned out to be a pretty great experience. We created a whole new look and feel with photographer, Dave Hill. It was the first ever brand shoot for the Italian, turned American car company. All eyes were on this launch. With these assets, we created outdoor, print and digital assets.


BRAND LAUNCH ⁠— PRINT

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FIAT 500 ABARTH TURBO ⁠— PRINT



THE NEW FIAT 500 OFFERS 40MPG ⁠— OUTDOOR & PRINT

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CREDITS

Executive Creative Director: Murray White
Art Directors: Steve Kerry, Matt Reising, Jim Ward
Writers: Matt Perry, Cynthia Curry