CADILLAC
#PROVETHEMWRONG

The world has a false, preconceived notion that females can’t drive well. The ignorance still runs deep with Internet trolls. It’s everywhere you look on social media even today. Because Cadillac is a brand known for empowering women, we injected a powerful voice into the conversation. For International Women’s Day, we put Cadillac’s Lead Female Performance Engineer behind the wheel of a Cadillac V-Series Blackwing and allowed her to shift the perspective and debunk real comments from Reddit and other social media sources.

CREDITS

GCD: Steve Kerry
ACD Copywriter: Allie Haroutunian
ACD Art Director: Austin Ho
Copywriter: Catrina Weiss
Junior Art Director: Shane Matula
VP, Executive Producer: Stu Moutrie
Senior Producer: Jacob Kiehle