CADILLAC
BE ICONIC
Problem: Cadillac hasn’t had a memorable tagline in decades.
Execution: We created a global tagline that proves Cadillac is still and always will be the Standard of the World. The new Cadillac 2D crest along with our new tagline ‘Be Iconic’ represent Cadillac’s desire to champion each of us to dream big and become the most aspirational version of ourselves.
Media: Tagline, Television, Brand Photography, Social
THE INSIGHT:
PHOTOGRAPHY
Photographer: Tomek Olszowski
