GMC SOCIAL SUPER BOWL
GMC SUPER BOWL FAN 4G
A mere week before Super Bowl 50 GMC found itself in the unique position of being the "Official Vehicle" of both championship teams: the Denver Broncos and the Carolina Panthers. With no time and no budget, but plenty of exclusive team access, we gave the fans what they wanted the most…
FACETIME WITH THEIR FOOTBALL HEROES.
We connected football fans directly to the teams in the best way GMC knew how... with our vehicles.
Fans submitted their most burning questions on Facebook. And the player's responded through the magic of GMC's onboard 4G Wi-Fi.
BONUS INTERVIEW CONTENT
Despite having only an hour and a half with each team, we also managed to shoot four spontaneous mini-documentaries with each player.
These were distributed via GMC's social channels in the hours before game kickoff.
Chief Creative Officer: Steve Chavez
Associate Creative Directors: Stephen Kerry, Matt Perry
Detroit Addys - D Show Award: The Craft