GMC
#enlistme
Building for America’s Bravest and The Tunnel to Towers Foundation build Smart Homes for catastrophically injured veterans. In 2016, GMC wanted to create a campaign and social movement to help raise awareness and donations.
Insight/Idea: There are 200+ severely injured veterans on a waiting list to receive Smart Homes. It’s our duty to “Enlist To Unlist” them. Our campaign launched on Veteran’s Day. Several celebrities joined us. More importantly, #enlistme was able to construct 18 new Smart Homes for nation’s bravest.
HOUSE HANDS
SOCIAL LAUNCH
On Veterans Day, we asked the world to make the American Sign Language symbol for “house” to show their support. Several celebrities joined the cause.
PRINT - USA TODAY
CREDITS
Chief Creative Officer: Steve Chavez
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Matt Perry
Producers: Erik Zaar, Clark Attebury