gmc


#enlistme

Background: GMC wanted to help Building for America’s Bravest and The Tunnel to Towers Foundation build more Smart Homes for severely injured veterans.

The problem: There are 200+ veterans on a waiting list to receive one of these Smart Homes. And, the list of injured veterans keeps growing at an alarming rate.

Idea: To raise awareness and donations, we asked people to enlist to un-list these 200+ veterans. Our social movement #enlistme generated 83MM social impressions and helped raise millions of dollars in donations. And more importantly, it helped construct 18 new homes for our bravest heroes.


#enlistme - LAUNCH TV


”HOUSE HANDS” - SOCIAL campaign LAUNCH

On Veterans Day, we asked the world to make the American Sign Language symbol for “house” to show their support.

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SOME OF THE CELEBRITIES THAT JOINED THE CAUSE

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PRINT - USA TODAY

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CREDITS

Chief Creative Officer: Steve Chavez
Associate Creative Directors: Stephen Kerry, Matt Perry