GMC SOCIAL


#enlistme
⁠ — 360 vr skydive

To raise awareness for the cause on Memorial Day, and show what's possible when these critically injured vets are able to stop surviving and start living again, we did the only logical thing: We tossed two of these smart home recipients out of a plane and took the Internet along for the ride in full 360 virtual reality.

GMC created an exhilarating 360-degree video that gives viewers a taste of what it’s like to go skydiving. It’s a captivating and inspiring piece of film that features two severely injured veterans enjoying the thrill of jumping out of a plane.
— Adweek
When I’m in the sky flying with my friends, we’re all kinda equals. Gravity treats us all the same.
— CPL Todd Love

EXPERIENCE THE SKYDIVE in full 360 virtual reality

v


THE WORLD TOOK NOTICE

As the hit count climbed and the likes, shares and donations rolled in.

AdWeek / People Magazine / NBC San Diego TruckTrend Fox Los Angeles

skydive-iphones copy.png

VIRTUAL BUCKET LIST DELIVERED

Alongside the digital experience, we created traditional long form and teaser videos that enhanced the story.


VIRTUAL SKYDIVING AT THE State Fair of Texas


THE HARD WORK PAID OFF

In addition to helping build smart homes for severely injured veterans, the campaign was awarded Best of Show in Digital Media at the 2016 Detroit D-Show. This was more than a passion project for me. I put my heart and soul into it along with the rest of our team. It was nice to be recognized but these veterans are those who need it most.

Screen Shot 2019-08-18 at 2.27.02 AM.png


THANK YOU JOSH DUHAMEL

Not only our celebrity host, a great human being.

img_6251.jpg


CREDITS

Chief Creative Officer: Steve Chavez
Associate Creative Directors: Stephen Kerry, Matt Perry


SPECIAL THANKS TO

Veterans Todd Love & Stephen Valyou
Everyone at The Tunnel to Towers Organization
Josh Duhamel


AWARDS

Detroit Addys - D Show // Best of Show Digital Media