“THE EARNHARDT LEGACY”
The assignment was to create a series of product videos that would live on chevrolet.com - But we knew there was a much bigger, more personal story to tell. We crafted a documentary in which Dale Jr. spoke about the relationship he had with his Father and the lineage their whole family shared racing Chevys. The long form created so much buzz, that it turned into a :30 broadcast spot that aired during the Daytona 500.
GMC + TUNNEL TO TOWERS
When one tragic moment changed everything, two soldiers didn’t let it stop them. We reunited injured veteran SSG Eric Meyers with Steven Rooker, the medic who saved his life on the battlefield.
“SIERRA IN FOCUS”
Fans always ask how we make such beautiful imagery for GMC. So, we created an equally-beautiful social documentary to let them in on the secret.
Tennessee DEPARTMENT OF Tourism DEVELOPMENT
“ROYAL STUDIOS”/ FEAT. BLACK THOUGHT OF THE ROOTS
Royal Studios in Memphis is one of the biggest musical hidden gems in Tennessee. Established in 1956, it is one of the oldest continuously operated music recording studios in the world. And, it’s remained unchanged since Willie Mitchell perfected the sound design. In 1969, Al Green was the first artist to record his album in the new figuration. And the rest is history…
CHEVROLET SILVERADO + REAL TREE
A Chevy pickup is one of the most dependable tools a pro hunter can take with him into the woods.