CHEVROLET SUPER BOWL
A REAL SUPER BOWL “ROMANCE”
Following the launch of the heart-felt A Man and His Truck campaign for the Chevy Silverado, we set our creative sights on the Super Bowl. But how do you make an engaging spot that is Super Bowl worthy and launch a new vehicle at the same time? Tell the world a memorable love story... about cows.
YOUTUBE HOMEPAGE TAKEOVER
We released a couple :10 teasers the Thursday before Super Bowl Sunday. The idea was to make them as blind as possible, using the inherent funniness of cows to get people clicking. It was a huge success. The teasers generated over 4.1 million views of the spot the first day, making headlines.
Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Art Directors: Stephen Kerry, David Ayriss
Writers: Matt Perry, Ron Saltmarsh