CHEVROLET SUPER BOWL

A REAL SUPER BOWL “ROMANCE”

Following the launch of the heart-felt A Man and His Truck campaign for the Chevy Silverado, we set our creative sights on the Super Bowl. But how do you make an engaging spot that is Super Bowl worthy and launch a new vehicle at the same time? Tell the world a memorable love story... about cows.


The commercial had a profound impact.
See what they were saying…

AdvertisingAge   /   The Wall Street Journal   /   AdWeek

It appears Chevrolet is taking on the Budweiser Clydesdales... but even they may not be able to match the testosterone level of the 60-second Chevy spot starring a man, a truck and a bull.
— Jonathan Welsh, Wall Street Journal
A great human story. A great simple, simple relatable moment. ...That’s the stuff that works.
— Donny Deutsch on 'Today'
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YOUTUBE HOMEPAGE TAKEOVER

We released a couple :10 teasers the Thursday before Super Bowl Sunday. The idea was to make them as blind as possible, using the inherent funniness of cows to get people clicking. It was a huge success. The teasers generated over 4.1 million views of the spot the first day, making headlines.

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CREDITS

Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Art Directors: Stephen Kerry, David Ayriss
Writers: Matt Perry, Ron Saltmarsh