CARHARTT KIDS: “TOUGHEN UP”
Problem: Most people know the Carhartt name but don’t know they offer a full line of kids clothing.
Insight: People who wear Carhartt are tough. Their jobs are tough. And they need even tougher clothes.
Creative driver: Carhartt makes tough clothes for tough kids. It's time to teach the world that Carhartt kids are every bit as tough as the clothes they wear. Even as tough as their parents. And we posed the question, is your kid tough enough to wear them?
To launch the campaign, we showed tough kids in the ads and posed the question… “Are your kids tough enough to wear Carharrt?”
THE TOUGH KIDS APP
Think your kid is tough? Find out exactly how tough they really are.
The Tough Kids App gives parents, friends and loved ones the power to vote on it.
The higher their kids rank, the higher the Carhartt discount they’ll receive.