BUICK SUPER BOWL


“NOT SO PEE WEE FOOTBALL”

Buick wanted to introduce a couple new vehicles: the new Encore SUV and Cascada convertible. We wanted to introduce some Super Bowl worthy humor into the existing tagline, That’s not a Buick? Then we asked Cam and Miranda to be a part of it. And only one person actually got hurt. The ref walked away with some stitches.

”Not So Pee Wee Football” ranked 7th best overall (out of 66) on the USA Today Super Bowl AdMeter.

IF THAT’S A BUICK THEN…

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DIGITAL & SOCIAL TEASERS


“Buick is the first auto brand to leverage ads within Instagram Stories.”
- Automotive News

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HERE’S WHAT THE VIEWERS HAD TO SAY

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OUTDOOR

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BEHIND-THE-SCENES

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CREDITS

Creative Directors: Steve Glinski, Tim Thomas
Associate Creative Directors: Stephen Kerry, Matt Perry