BUICK
SUPER BOWL
Buick wanted to introduce a couple new vehicles. And, we wanted to introduce some Super Bowl worthy humor into the existing brand campaign, That’s not a Buick? Then we invited Cam and Miranda to be a part of our it. The spot was originally supposed to be a :30 buy but the clients fell in love with the :60 version of the commercial, “Not So Pee Wee Football.” Not only did the spot break the Ad Meter’s Top 10, Buick broke the platform boundaries on SnapChat and Instagram.
“Buick was the first auto brand to leverage ads within Instagram Stories.”
- Automotive News
DIGITAL & SOCIAL TEASERS
THE SOCIAL CHATTER
OUTDOOR
CREDITS
Chief Creative Officer: Steve Chavez
Group Creative Directors: Steve Glinski, Tim Thomas
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Matt Perry
VP, Head of Production: Brian Dooley