TENNESSEE
TOURISM
THE LAUGH TRACKER

To get parents to consider Tennessee for family vacations we created and deployed the first-ever wearable for tracking laughter.

Recognition: Cannes Gold Lion, 2x Cannes Shortlists, 2x Bronze Effies, Gold New York Festivals AME Awards, Super ANA Reggie Award, Gold ANA Reggie Award , Bronze Gerety Award




TURNING LAUGHS

INTO TRAVEL ADVICE

FOR PARENTS

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KIDREVIEWEDTN.COM

We developed a custom experience on Tennessee’s brand site to create a planning tool for moms, showcasing the data collected and attraction review directly from kids. Click the image below >

 

THE FUN METERS

The data we collected was fed into our Fun Meter to provide a visual display of fun at a given location. Red represents laughter. Blue is excitement. For key locations like Dollywood, we created a heat map from our data findings that shows where the most laughter occurs. You can see it here.

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DIGITAL Outdoor

Digital billboards in Atlanta changed daily, displaying the average laughs per day at Dollywood.

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OUR TEAM!

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CREDITS

CCO: John Godsey
ECD: Alli Pierce
GCD: Ryan Simonet
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Harry Kniznik
Design Director: Mars Denton
Art Director: Sydney Schultz
Copywriter: Randi Cantrell


ALL AWARDS

  • 1x Cannes Gold Lion // Creative Data

  • 2x Cannes Shortlists

  • 2x Bronze Effies

  • Super REGGIE (Best of Show) at ANA REGGIE Awards

  • Gold at ANA REGGIE Awards

  • Gold at New York Festivals AME Awards

  • Innovator of the Year at Acquia Engage 2019