gmc
SUPER BOWL:
FAN 4G Q&A

A mere week before Super Bowl 50 GMC found itself in the unique position of being the "Official Vehicle" of both championship teams: the Denver Broncos and the Carolina Panthers. With no time and no budget, but plenty of exclusive team access, we put NFL Fans in the front seat with the Broncos and Panthers. Fans submitted their most burning questions on Facebook and Twitter. And the player's responded through the magic of GMC's onboard 4G Wi-Fi.

BONUS INTERVIEW CONTENT

Additionally, we gave the players a ride to the last home team meeting before the Super Bowl. Each star player reflects on what the Super Bowl achievement means to him, and what he hopes his legacy will be. These were distributed via GMC's social channels in the hours before game kickoff.

Behind the scenes

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CREDITS

CCO: Steve Chavez
Associate Creative Director / AD: Steve Kerry
Associate Creative Director / Copy: Matt Perry
Senior Producer: Adam Simmons

AWARDS

Detroit Addys - D Show Award: The Craft

gmcSUPER BOWL:FAN 4G Q&A

BONUS INTERVIEW CONTENT

Behind the scenes

gmc
SUPER BOWL:
FAN 4G Q&A