GMC
THE FIRST FACEBOOK
VR Skydive
Over a hundred severely injured veterans have received Smart Homes. These high-tech homes allow them to start living their life again.
To raise awareness for the cause on Memorial Day, and show what's possible when these critically injured vets are able to stop surviving and start living again, we did the only logical thing: We tossed two of these recent Smart Home recipients out of a plane and took the Internet along for the ride. It was the first time in history that catastrophically injured veterans went skydiving using Facebook 360’s Virtual Reality.
Recognition: Detroit Addy - D Show // Best of Show Digital Media
AdWeek / People Magazine / NBC San Diego / TruckTrend / Fox Los Angeles
“GMC created an exhilarating 360-degree video that gives viewers a taste of what it’s like to go skydiving. It’s a captivating and inspiring piece of film that features two severely injured veterans enjoying the thrill of jumping out of a plane.”
“When I’m in the sky flying with my friends, we’re all kinda equals. Gravity treats us all the same.”
EXPERIENCE THE SKYDIVE
in virtual reality
VIRTUAL BUCKET LIST
DELIVERED
Alongside the digital experience, we created traditional long form and teaser videos that enhanced the story.
VIRTUAL SKYDIVING
State Fair of Texas
MORE THAN
A PASSION PROJECT
In addition to helping build smart homes for severely injured veterans, the campaign was much more than a passion project for me. I put my heart and soul into it along with the rest of our team. It was nice to be recognized but these veterans are those who need it most.
THANK YOU
JOSH DUHAMEL!
Our celebrity host and a great human being.
CREDITS
CCO: Steve Chavez
Associate Creative Director / AD: Steve Kerry
Associate Creative Director / Copy: Matt Perry
VP, Head of Production: Brian Dooley
SPECIAL THANKS TO
Veterans Todd Love & Stephen Valyou
Everyone at The Tunnel to Towers Organization
Josh Duhamel and our brave GMC clients
AWARDS
Detroit Addys - D Show // Best of Show Digital Media