CHEVROLET
SUPER BOWL
ROMANCE
Following the launch of the heart-felt A Man and His Truck campaign for the Chevy Silverado, we set our creative sights on the Super Bowl. But how do you make an engaging spot that is Super Bowl worthy and launch a new vehicle at the same time? Tell the world a memorable love story... about cows.
See what they
were saying…
“It appears Chevrolet is taking on the Budweiser Clydesdales... but even they may not be able to match the testosterone level of the 60-second Chevy spot starring a man, a truck and a bull.”
YOUTUBE HOMEPAGE
TAKEOVER
We released a couple :10 teasers the Thursday before Super Bowl Sunday. The idea was to make them as blind as possible, using the inherent funniness of cows to get people clicking. It was a huge success. The teasers generated over 4.1 million views of the spot the first day, making headlines.
CREDITS
Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Associate Creative Director / Art: Steve Kerry, David Ayriss
Associate Creative Director / Copy: Matt Perry, Ron Saltmarsh
VP, Head of Production: Brian Dooley