CARHARTT KIDS
TOUGH KIDS.
TOUGH CLOTHES.
People know the tough Carhartt name, but aren’t aware that the brand offers a tough line of kids clothing as well. Carhartt makes a tough piece of clothing for every tough kid.
LAUNCH PRINT
To launch the campaign, we showed tough kids in the ads and posed the question… “Are your kids tough enough to wear Carharrt?”
OUTDOOR
THE TOUGH KIDS APP
Think your kid is tough? Find out exactly how tough they really are. The Tough Kids App gives parents, friends and loved ones the power to vote on it. The higher their kids rank, the higher the Carhartt discount they’ll receive.
